About Us

News

 

Fleet Laboratories Selects CRT/tanaka For Strategic Counsel

RICHMOND, Va. (April 27, 2006) - CRT/tanaka today announced that it has been selected to provide strategic counsel for Fleet Laboratories located in Lynchburg, Va. The agency will service the account through its Health Practice, which brings a 360-degree view of the health care arena that is backed by experience in nearly every sector, including hospitals, physician relations, medical device, insurance and pharmaceuticals.

"Fleet® is known as one of the leading laxative brands in the United States," said Mark Raper, CRT/tanaka CEO and Chairman. "We're looking forward to helping them respond to market changes and maintain its position as an industry leader."

Fleet Laboratories offers more than 100 personal health and beauty products including feminine care, laxative and bowel cleansing, oral care, skin care and oral rehydration. Fleet Laboratories focuses on providing unsurpassed pharmaceutical innovations to their customers in more than 80 countries. Through Fleet's commitment to quality and continued innovation, they have experience exceptional growth offering unique, high quality products around the world.

"CRT/tanaka offers us fresh ideas and new ways of thinking about public relations," said Steve Ruhf, director of global marketing, gastro for Fleet Laboratories. "The level of hands-on senior health care leadership combined with the appeal of mid-sized agency customer service - that's why we chose them."

About CRT/tanaka
CRT/tanaka is an award-winning public relations and marketing firm, known for creative solutions and workplace culture. The agency was founded in 2005, when Carter Ryley Thomas acquired New York consumer specialist Patrice Tanaka & Company, Inc. to form one of the top independent agencies in the country. Headquartered in Richmond, Va. and New York, with offices in Los Angeles, Charlotte, N.C. and Norfolk, Va., CRT/tanaka specializes in three practice areas - Health, Consumer and Corporate. CRT/tanaka Health ranks in the top 15 independent firms in health care marketing. The agency provides strategic counsel to clients in every sector of the industry including pharmaceuticals, hospitals and health systems, health associations, health insurance providers, medical device and medical supply companies. CRT/tanaka has been recognized with more than 250 national and regional awards for its strategic counsel, creativity and workplace culture. Clients include Pfizer, Abbott Laboratories, Owens & Minor, VHA, Inc., AMERIGROUP Corporation, Target Stores, Sprint Nextel, Capital One, Girl Scouts of the USA, Performance Food Group and ITT Night Vision.

About Fleet Laboratories
The Fleet® line of products began in 1869 when Dr. Charles Browne Fleet established Fleet pharmacy - a small, family owned pharmacy committed to giving customers a quality product and experience every time they walked through the front door. Today, more than 100 years later, the company continues to build on Dr. Fleet's commitment to excellence. The company manufactures many innovative products out of our 290,000-square-foot facility in Lynchburg, Va. and other sites around the world. As large as Fleet® has become, the company still likes to think of itself as a small, hometown pharmacy here to answer our customer's needs. This vision, along with a strong work ethic and quality products, has earned Fleet® the distinction of being named the number one laxative brand in units sold in the United States.